Located in Pembroke Lakes Mall (11401 Pines Blvd.), the new 100 Montaditos will be the Madrid-­‐based chain’s largest restaurant so far, measuring more than 3000 square feet, and will mark the beginning of 100 Montaditos’ expansion beyond Miami-­‐Dade into other parts of Florida. Like the chain’s other stores, 100 Montaditos’ Pembroke Pines location will serve montaditos, traditional Spanish mini-­‐sandwiches served on crunchy, freshly-­‐baked rolls and filled with such typical Iberian ingredients as Serrano ham, Spanish tortilla, chorizo sausage and Iberic cheese. As the name implies, 100 varieties of fillings are available on a choice of white, whole wheat or ciabatta rolls. In addition to its namesake menu item, 100 Montaditos also offers such Spanish staples as patatas bravas (potatoes in a spicy red sauce) and olives in addition to potato chip cones, french fries with four dipping sauces (ketchup, salsa brava, ali oli and a mojo marinade) and five varieties of salads. Customers can pair their food with Spain’s famed Mahou beer or other typical thirst-­‐ quenchers, including Rioja and Ribera del Duero red wines, Albariño and Verdejo white wines, claras (beer blended with lemon-­‐lime soda) and tintos de verano (red wine blended with lemon-­‐lime soda). 100 Montaditos is popular not only for the authenticity of its fare, but also for its attractive prices, including $1 to $3 montaditos and $2 draft beers. Prices are slashed even further on Dollarmania Wednesdays, when all montaditos, draft beers and tintos de verano are $1; Thirsty Thursdays, when a draft beer or tinto de verano is $1 with the purchase of a montadito; and Doublefever Fridays, when patrons can grab two five-­‐ bottle buckets of Mahou beer for $15.
Poised for Further US Expansion
100 Montaditos operates restaurants at 3252 Buena Vista Avenue at Miami’s Shops at Midtown, 1502-­‐1504 Washington Avenue in South Beach and 5829 SW 73rd Street in South Miami. Store openings are slated the next few months for Coral Gables, Kendall, Key West, Orlando and the downtown and Brickell areas of Miami. 100 Montaditos also operates franchises in Bogota, Colombia and Mexico City, with further growth planned throughout Latin America.
The chain plans to expand outside Florida starting in August 2012, with openings slated for Washington, DC followed by Boston, Chicago, New York and other major cities.